Neverman Construction wanted to show the size of their company and their professionalism. A CTA graphic on their website was a perfect solution to get their point across and give their customers the impression that Neverman Construction was after. We rotated their staff CTA along with other CTA’s stressing the services they offer and recent awards that they had received.

http://www.nevermanconstruction.com

What is a CTA?

At SMK Advertising, we know the importance of visually connecting with your target audience and having that attention grabber to draw them in. For the modern web, what we call a CTA, or a “hero shot,” is that visual connection. CTA graphics, short for Call To Action graphics, are meant to give your user a sense of direction and what they’re really after (whether they know it or not). We strongly encourage our clients to use CTA graphics when we design and build websites. A CTA is like a large billboard advertisement right on the homepage of your own website. It serves a visual purpose, offering that wow factor to your client, while also serving an important directional purpose that shows the user what your company is all about and what you have to offer them.